Sustainable Development Goal Focussed Crowd Funding and Collaboration 

BIGCrowd Ltd is a wholly owned subsidiary of Transform Global Ltd. At the heart of the BIGCrowd business model is a marketing engine designed to create a global movement of active and incentivised crowd funders and collaborators.

The core objective is to use the power of the crowd to find, fund and support what we term ‘Big Impact Game-changers’ (BIGs). BIGs are working to tackle the UNs 17 Sustainable Development Goals (SDGs), or have bold plans to do so.

BIGs can be ‘for profit with purpose ventures’, ‘not for profits’, ‘policy ideas’ and ‘campaigns’. They can also be Start Ups or Scale Ups - and will often have two main things in common:-

  1. They will have ambition of maximum impact;

  2. They will likely have struggled to raise the funds and support needed to deliver it. 


With the support and power of the BIGCrowd we aim to change things. The BIGCrowd model will enable those with the most amazing of ideas, or those with live projects and ventures that have unrecognised potential - to be able to secure the capital and support to start up and or scale up with the very best chance to successfully deliver maximum impact. 

Imagine being able to properly harness the wisdom, power and funding potential of the BIGCrowd
to tackle the worlds most pressing challenges? 

An impact and income solution for everyone, everywhere!

The crowd movement is to be built via a Free and a Premium subscription at £9.60 per month.  The aim is to gamify doing good and doing well - with both subscription offerings having a stunning value proposition:-

  • Free subscribers get access to the content on the platform and can learn about and support projects they care about by sharing on social media and at every chance they get. They can also earn a paying subscription by how they share and promote the subscription to others. 

  • Premium £9.60 a month subscribers are able to vote for BIGs they wish to win awards or prizes. They can actively collaborate with them on the platform, and importantly - they can earn incentive commissions and bonuses for how they collaborate and how they share on social media. Premium subscribers can opt to take some commissions as cash (up to a personal payment cap), and also build up a sizeable ‘donation pot’ they can allocate to projects on the platform as they see fit. Benefits are enhanced through events, job opportunities and inspirational amazing content. 

Powerful incentives, prizes and awards to drive innovation

The BIGCrowd approach centres on multiple innovative ways of marketing to incentivise individuals - in order to create a mass movement of motivated subscribers. In so doing - in the largest project of its kind it will educate people around the world on the SDGs and the crucial efforts of those working to addressing them. The content design is for ‘incentivised edutainment’, and the very process of supporting Big Impact Game-changers creates the exciting and inspiring content . 

The platform will help identify those with the greatest capacity to deliver high levels of impact wherever they are based. 


Via £3.6m, £100k a month - 3 year crowd funded awards and prizes (funded by subscriptions), we will channel funds and organised support (see below) from the BIGCrowd to help Big Impact Game-changers succeed. The aim, is to help the BIGs rise above the ‘level of Super Credibility’ and help them to be fully funded and best position for impact success.

Investment, launch and performance assumptions and targets. 

Through the platform and its prizes and awards, which effectively due diligence a volume of entities, BIGCrowd will create a flow of exciting de-risked funding opportunities. All are then primed to scale  - and can be funded and supported by other parts of the Transform Global model (to raise funds externally or via funds to invest into the BIGs that emerge).

Over 7 years - the conservative plan projects over £6 billion of revenue, half of which goes to Big Impact Game-changers and in turn funds over 2200 awards and prizes. This can be leveraged many times over through raising further funds to help BIGs succeed and deliver impact. 

On the BIGCrowd model alone, base margins can reach 13% when at scale - and on 55 million paying subscribers, the business has the potential to net £725m in 7 years (£483m in yr 7 alone).

In order to launch, Transform Global is raising a £2m pre seed then £40m seed round, which includes the £10m in optimum funding that BIGCrowd requires to build the technology platform and launch its initial sales and marketing campaign. Though the goal is to raise additional funding to accelerate growth - BIGCrowd can be funded to profitability with just £10m from the seed round. 

To learn more, see Investment on the Transform Global site, or visit

© 2020 by Transform Global Ltd. 

Canary Wharf, London, United Kingdom, 

+44 7853 008199